If the most important elements in a successful retail operation are location, location and location, Todd Bracken has hit it big on all three counts. Two blocks from the ocean in a quaint, colorful setting, the Third Street Promenade is a happening place.

Four million visitors a year from around the world come to the three block-long outdoor mall to mingle among the dynamic collection of world-class stores, restaurants and theaters.

Adding to the festive atmosphere is non-stop entertainment by a collection of street performers and colorful characters.

Bracken Jewelers would stand out in any environment, both in appearance and content. It is modeled after the great jewelers of 19th century Europe, where refinement of style, quality and presentation were paramount.

The store was founded in 1984 by Todd Bracken, who began climbing the professional jewelry ladder at the age of nine, learning to make jewelry in his father's store in Illinois.

A wall of gemological degrees provides a confident backdrop to the antique showcases filled with a tasteful collection of original estate jewelry and fine collector watches. Many of these pieces could qualify as museum exhibits.

Todd did not begin gathering this collection of antiques on a whim. He has made a lifetime study of antique jewelry and watches and the techniques used to make them - making Bracken's an authority on restorations and appraisals.

It was Todd's lifetime fascination with artifacts, museums and history that led to the design and creation of a unique line of fine jewelry in which each piece appears to have been crafted centuries ago.

High-Fashion Clients

Todd and his workmasters have been producing this jewelry not only for Bracken Jewelers, but also for prestigious jewelry boutiques from Beverly Hills to New York.

Inside Bracken's, you're likely to rub elbows with some of Hollywood's finest. Glamour queens from the past mingle with modern rock stars. Linda Hamilton, a glamour queen of the present, might be standing next to Jackson Browne.

It is the artists - regardless of medium - who immediately notice Todd's work and are always stopping by to see the latest additions.

One of the first things they check out is Todd's growing California Gold collection. These unusual rings, bracelets and necklaces are all made from natural 20-karat gold Todd has recovered from the famous mines and streambeds where the 1849 Gold Rush began.

Though Bracken's is guided by old-world skills and ethics, the business is run with state of the art equipment.

Computers, microscopes and the latest laser welding technology enable the workmasters to produce products that might make Carl Fabergé or Louis Tiffany jealous - especially the workmanship!

So, although we are inviting you to examine and purchase our jewelry through our website, we truly hope you will also find an opportunity to visit Bracken Jewelers in person.